9 Plumbing Marketing Ideas

Attract More Customers and Grow Your Business in 2025

Table of Contents

1. Optimize Your Google Business Profile
2. Use Local SEO to Rank Higher on Google
3. Run Targeted Google and Facebook Ads
4. Leverage Social Media Marketing
5. Offer Emergency Services & Promote Them Effectively
6. Automate Customer Follow-Ups
7. Partner with Real Estate Agents & Property Managers
8. Get Listed on Online Directories
9. Offer Referral Discounts
FAQs
Final Thoughts

Running a plumbing business involves more than simply fixing leaks and unclogging drains. To stay ahead of the competition and attract a consistent stream of customers, it is essential to have strong plumber marketing strategies. Whether you are just starting out or looking to expand, here are nine proven plumbing marketing ideas to help you reach more potential clients, build trust, and ensure steady business growth.

1. Optimize Your Google Business Profile

Your Google Business Profile (GBP) is a free and powerful tool that can drive local traffic to your plumbing business. Ensure your profile has accurate contact details, service descriptions, and high-quality images. Include your business hours, website link, and service areas. Encourage happy customers to leave reviews — businesses with more (and better) reviews rank higher in Google’s local pack.

2. Use Local SEO to Rank Higher on Google

Most homeowners search online for local plumbing services. Investing in the best digital marketing strategies for plumbers, like local SEO, helps your business appear at the top of search results. Here’s how:

Location-Based Keywords

For local searches, include specific keywords related to the location and service in your website’s page titles and body copy. For example, if you offer a drain-cleaning service in Denver, CO, then terms like “Denver” and “Drain Cleaning” should appear throughout the relevant pages on your site.

Within your social media posts, add keywords related to the location that feature prominent geographic markers such as city names or zip codes to increase the chances of appearing in targeted user searches related to those areas.

Start a Plumbing Blog

A blog on your website can boost your SEO rankings and position you as an expert in the industry. Write about common plumbing problems, DIY fixes, and maintenance tips. Some topic ideas include:

• How to Prevent Frozen Pipes in Winter
• Signs Your Water Heater Needs Replacing
• DIY vs. Professional Drain Cleaning: When to Call a Plumber
  
  

Showcase Client Feedback

Customer reviews play a significant role in local SEO — especially for plumbers — since prospective clients will likely inquire about past experiences with plumbing services before deciding whom to hire. Therefore, you should continuously monitor your reputation online to respond quickly (and appropriately) if/when any complaints arise while also adding customer testimonials and before-and-after photos to your website.

Automated feedback collection in Orderry

3. Run Targeted Google and Facebook Ads

Paid ads are among the quickest means to generate leads. Conducting plumbing business lead generation campaigns on Google Ads and Facebook guarantees that your services reach the right audience.

• Focus on targeting specific services (e.g., "water heater repair" or "24/7 emergency plumbing") and use location targeting to reach customers in your service area.
• Use ad extensions to display your phone number, customer ratings, and special promotions directly in the search results.
• Use retargeting ads to remind visitors who checked your website but didn’t book an appointment.

Use reporting tools in your business dashboard software to track leads and jobs generated from each channel. This helps measure ROI and optimize your ad spend.

Ad campaigns report in Orderry

4. Leverage Social Media Marketing

Plumbing may not seem glamorous, but social media can help you connect with customers and build trust. Facebook, Instagram, and TikTok are great platforms for engaging content:

• Share before-and-after project photos, customer testimonials, DIY plumbing tips, and even humorous plumbing memes.
• Educational content like "how-to" videos and quick maintenance hacks can establish your expertise and keep your audience engaged.
• Host live Q&A sessions to answer common plumbing questions in real time and build relationships with potential clients.
• Running local contests and giveaways (e.g., "Win a free plumbing inspection!") can increase engagement and brand awareness. 
• Using paid social ads to target specific demographics in your service area.

Orderry’s Instagram CRM with Facebook Messenger integration can help you manage customer inquiries, reply to comments, and automate communication with AI tools all in one place.

Automate customer service with customer communication software

5. Offer Emergency Services & Promote Them Effectively

Many plumbing problems are urgent. If you offer emergency services, highlight this on your website, Google Business Profile, and ads.

• Use phrases like "24/7 emergency plumber" or "Same-day plumbing service" to attract customers who need immediate help.
• Set up call tracking in plumbing business software and ensure your contact information is prominently displayed on every page of your website.
• Consider using a chatbot or live chat feature to answer urgent inquiries in real time.
• You can also run PPC ads targeting "emergency plumber near me" searches to capture high-intent customers.

Offering financing options for emergency repairs can also make your services more accessible to clients who may be hesitant due to cost concerns. For example, partnering with financing companies allows customers to break down repair costs into manageable monthly payments. Offering in-house payment plans or "Buy Now, Pay Later" options can also help customers get the necessary repairs without immediate financial strain.

6. Automate Customer Follow-Ups

Customers appreciate businesses that follow up after service. With customer database software, you can automate reminders for annual inspections, send thank-you messages, and encourage repeat business. For example, after completing a water heater installation, automatically send a follow-up email a month later to check in and offer a discounted maintenance check.

Customer follow-ups in Orderry

7. Partner with Real Estate Agents & Property Managers

Real estate agents and property managers frequently need plumbers for inspections, repairs, and maintenance. Build relationships with them by offering exclusive deals, priority service, or even a dedicated account manager to streamline communication.

Attend local real estate networking events and join property management associations to connect with key players in the industry. Provide educational content, such as a "Plumbing Maintenance Guide for Landlords," to showcase your expertise and add value. Consider offering a retainer-based service for property managers who oversee multiple units, ensuring they always have a trusted plumber on call. This plumbing marketing idea can lead to a steady stream of referrals from professionals who regularly work with homeowners and tenants.

8. Get Listed on Online Directories

Many customers look for plumbers in online directories like Yelp, Angi, and HomeAdvisor. These platforms allow you to showcase customer reviews, display your services, and make it easy for potential clients to contact you. Claim your business profile on multiple directories and keep your information up to date. Responding to positive and negative reviews shows professionalism and helps build trust. Consider using premium or sponsored listings to gain more visibility in your service area and attract high-intent customers actively looking for plumbing services.

9. Offer Referral Discounts

Word-of-mouth marketing is powerful. Encourage satisfied customers to refer friends and family by offering incentives, such as a discount on their next service or a small cash reward for every successful referral (e.g., Refer a friend and get $25 off your next plumbing service). Make it easy for customers to refer by providing them with a unique referral code or link.

FAQs

How do I get plumbing leads fast?

To get plumbing leads quickly, focus on local SEO and run Google Ads targeting urgent services like "emergency plumber near me." Claim your Google Business Profile, respond to reviews, and use platforms like Yelp and Angi. Also, try Facebook Ads with location-based targeting and offer referral incentives to your current clients.

What is the best advertising for a US plumbing company?

The most effective advertising for US plumbers includes a mix of Google Ads, local SEO, and listings on trade directories like HomeAdvisor and Yelp. Combine that with social media marketing and customer referrals for a multi-channel approach that drives consistent leads.

Do Google Ads work for plumbers?

Yes, Google Ads are highly effective for plumbers. They allow you to appear at the top of search results when someone looks for services like "boiler repair near me" or "24-hour plumber New York." You can target specific locations, services, and even times of day to reach high-intent customers.

Final Thoughts

Growing a plumbing business requires a mix of online and offline marketing strategies. By implementing these plumbing contractor marketing ideas, you’ll improve visibility, attract more leads, and build long-term customer relationships. Whether you’re leveraging social media, automating customer follow-ups, or optimizing your Google profile, these marketing ideas for plumbing companies can take your business to the next level.